@lisanjutras Somewhere a couple of 22-year-olds with "storyteller" on their business card high-fived each other just now.
@lisanjutras Which component of the Oreo did you click?
@lisanjutras Most Definitely Yes.
OK, I'm done.
(My dissertation on this will be titled "Neither Black nor White: An epistemological treatise on digital Oreo advertising, 2013-2013")
There is no canonical version, no objective experience. This is very old news in art/literature/etc., but strikes me as new for advertising.
It's an art ("art") experience that displays differently and incompletely to each viewer—random clips of which you'll see a slim fraction.
One more thought about superimportanttest.com that came to me today (scroll back, I went off on this last night) is:
RT @jeffcbeer: "there’s this empty pretense that these innovations make the world better." pandodaily.com/2013/03/18/dis…
"While the ultra-rich are getting even richer, record numbers of Silicon Valley residents are slipping into poverty": talkingpointsmemo.com/news/tech-sili…
Slate filed this (mildly interesting) article on "Gaybros" in its "Double X" section, for some reason? slate.com/articles/doubl…
This was my little weekend project: a web font for making lightweight HTML/CSS maps of Canada: gfscott.github.com/provincely/
10,000 years hence space archeologists will unearth it on a Burger King-branded USB key and wonder why we ever got up in the morning.
...aggressively anti-"advertising", yet an unashamedly naked commercial co-opting of remix/mashup/lol-culture for our ironic enjoyment.
An indiscriminate slurry of glitch, #newsaesthetic, non-sequitur humour, 70s/80s/90s fashions, calculatedly share-friendly...
Archive superimportanttest.com in the Smithsonian, stat. There is no more apt artifact of our current culture than this.
The feds paid tobacco farmers $300m to quit growing it; production has actually increased 140%: canadianbusiness.com/companies-and-…
@dsnelles @lisanjutras It's sick how much I needed this third-party validation.
@lisanjutras I have not seen it (yet). This makes me actually want to, kinda. Genuine recommendation: Rise of the Planet of the Apes.
@lisanjutras DO GO ON
A visceral illustration of Google's data throughput on its Font API analytics page: google.com/webfonts#Analy… (~100K views/4 seconds)
@ivortossell Focusing on (responsive) design instead of rigorous metadata; preview functions that neglect mobile; mistaking CMS for workflow
Worth reading, web-type people. A bracing, whirlwind tour of everything you're probably doing ass-backward on mobile right now.
Buying @karenmcgrane's "Content Strategy for Mobile" is perhaps the smartest $9 I've spent so far in 2013: abookapart.com/products/conte…
"Where does Anne Carson come from? There are several ways to answer this. The first is Canada." nytimes.com/2013/03/17/mag…
What time does the pope start
RT @DonMartinCTV: As if there wasn't enough news today, Obama reportedly hints Keystone pipeline will be approved. bit.ly/X7vTmD
A new Mickey Mouse short with actual mischief and charm, and minimum Disney saccharine: youtu.be/fhjTlW10cUg
In the time it took me to watch the Kickstarter video, the Veronica Mars movie raised $20,000: kickstarter.com/projects/55991…
@navalang 360º!
If I had $18 million laying around, I'd be all over this: corcoran.com/nyc/listings/d…
RT @jeremyzilar: A First look at the NEW Article Experience for NYTimes.com nytimes.com/marketing/prot… #nyt
@JEGonc Thanks — glad someone was awake to watch!
After deserting for a while, I've gone back to the redesigned @Findings and it's really good: findings.com/gfscott/
Songs about how great music is are invariably bad. youtube.com/watch?v=tH36ug…
Two things:
@lisanjutras This made me think of you: believermag.com/issues/201303/… (all writing about pornography now makes me think of you.)
This is really beautiful and good: believermag.com/issues/201303/…
@WaxEBuildup I say mixed. We're fighting now, I think.
Nice illustration, but this is, like, the definition of a mixed metaphor: 
"The universe believes in encryption. It is easier to encrypt information than it is to decrypt it." theverge.com/2013/3/7/40360…
(And introduced me to the existence of "GUT: An International Journal in Gastroenterology and Hepatology")
There is important stuff happening today, but tweetfarts.com is pretty delightful, everybody.
There has got to be a web advertising format balanced between "unmarked advertorial" and "Pokémon seizure–inducing."
Mine eyes, they quiver and burn: 
@cmdp1980 Is this still happening on Monday? Got details on time and place? Hoping to make it...
Shots fired RT @timothycomeau Metromorning's like the Matt Galloway Mansplain Show
Not burned out from reading about freelance pay rates yet? Want ~14,000 words more? DONE: theawl.com/2013/03/how-mu…
@kattancock True. I'm behind the outrage curve.
Why you people have put up with 3,000(!) tweets–worth of my grousing I don't know, but I'm glad you do.
Like, seriously, complaints about Instagram food pictures are fast becoming waaay more irritating than Instagram food pictures themselves.
(An enjoyable read, although the stance is every bit as predictable as what it decries. There is no such thing as authenticity. Give up.)
"There’s no better way to be seen as a blowhard than to constantly blow, hard." yourmonkeycalled.com/post/441744873…
@kallipearl I'm assuming/hoping so? The author's written a screenplay about it, so perhaps we'll just have to wait for the movie.
I'm glad this particular adoption worked out so well, but the idea of judges handing out children based on hunches from the bench is insane.
That NYT subway adoption story is undeniably sweet (opinionator.blogs.nytimes.com/2013/02/28/we-…). BUT the jerry-rigged social safety net it implies is crazy.
RT @emilybell: In the rush after #Wikileaks to secure 'drop boxes', mainstream media outlets should maybe have just picked up the phone ...
@trevormelanson It's true! Finally, a mainstream news site that doesn't make me download ~800kb of javascript.
Consider it's relaunching tomorrow, Variety's beta site (as of this moment) still looks...pretty beta: beta.variety.com
@anne_theriault France is a member of the ISO! It's a global standard! Some of my best friends are baguettes!
Yes, @xkcd, a thousand times yes: 
It's not often that small-town newspaper corrections escalate to death threats, abrupt resignation, and literally being run out of town.
The story of that South Carolina paper that requested gun ownership records just gets more bananas by the day: cjr.org/united_states_…
Also: Target's appropriation of the "Mr. Rogers' Neighbourhood" theme song for their ads is utterly reprehensible.
I was going to pretend I didn't watch the Oscars and feign ignorance, but my need to express disapproval is much stronger.
RT @richardwarnica: Political quote of the year: "The accountants … you know," he said. cbc.ca/news/politics/…
@ivortossell Uh oh. You broke the first rule of Subtweet Club.
...what started as a subversive art project is now just enriching propertyowners for the amusement of driveby art gawkers like me.
When landlords are cutting chunks out of their tenants homes and businesses to auction graffiti'd walls for 500K a pop...
The most anti-capitalist thing Banksy could do at this point is stop painting: boingboing.net/2013/02/20/ant…
Peak Russian Dashcam
I look forward to a world in which you people talk to me but are compulsively looking up and to the right: youtu.be/v1uyQZNg2vE
Sometimes the headline just comes to you, you know? canadianbusiness.com/companies-and-…
I am beyond bummed to hear Nicholas Hoare is closing. Best bookstore in the city, hands down: bookreviewsandvideos.com/nicholas-hoare…
@jessehawken @AlanMorris @scroll My parents have 2 cardboard barrels in the garage that held Hostess fruit-chip flavours. Filled w kindling.
@jeffcbeer You omitted the most amazing brand movie of all time — "Mac and Me": avclub.com/articles/ronal…
Time Inc. considers selling People Magazine, according to Time Inc.-owned Fortune. Awkward sibling dynamics! finance.fortune.cnn.com/2013/02/13/tim…
Of course the Commonwealth has a committee called the "Eminent Persons Group": thecommonwealth.org/subhomepage/22…
Bill Murray turned into Wilford Brimley when we weren't looking: buzzfeed.com/bennyjohnson/b…
@theophani @theCole Gin: is there anything it doesn't solve? Tell me it was Monkey 47.
@theophani @theCole I wondered whether you two knew each other!
@theCole Finally played with Amo — got 95% there but hit a (newbie) roadblock. Can I send you a couple Qs? I'm gfscott at gmail.
The atomic, billiard-ball particle model of branding: dead. Just inflationary quantum brand foam, forever, as far as the eye can see.
Soon we'll all just be working for free-floating brands, untethered from originating medium, Hello Kitty–style.
NBC & Hearst will relaunch the G4 tech channel as the more comprehensively laddish "Esquire Network": foliomag.com/2013/hearst-nb…
Pope, last night: "Mumford & Sons? Eff this" *drops mic*
@kattancock Apparently. Which is probably why the translation reads so strangely.
Like "Dearest sir, I have no longer the ability to be the Pope. It would your honourable ability to please be pope if kindlys end $9,200..."
The Pope's resignation letter reads like a 419 scam email. Over-decorous, meandering, bizarro-grammatical: qz.com/52596/popes-st…
"...you are being coerced not by the state but by your desire to be valued." believermag.com/issues/201301/…
"'Cathy' takes its place in this [60s, 70s, 80s] cultural progression by drilling in the notion that it doesn’t matter what the law says..."
This is good: gawker.com/5980549/how-to…
@mawilson Ha. Doing my bit to destroy gender norms for the children of tomorrow.
@mawilson Are there "Miss" vs. "Ms." camps among the teachers you know? (Anyone pushing for "Mx" or "Pr"? nonbinary.org/wiki/Gender_ne…)
I blame Canada's anemic republican streak on the fact that monarchism is too boring to think about: www2.macleans.ca/2013/02/03/the…
Good term for the corporate-enforced cheeriness of large chain outlets: the "Affect Economy" — slate.com/blogs/moneybox…
I wrote a roundup post about the retirement of the penny today. Apparently rounding is, like, crazy hard or something: canadianbusiness.com/economy/penny-…
So God made a content farmer: theatlantic.com/politics/archi…
RT @doingitwrong: I just met you, and this is crazy, but what time is the superbowl
@amandabeetee @WaxEBuildup @Bouts @ACCheng @nerdygirly I could be into this.